Graves Light Consulting

ABOUT OUR COMPANY

Dominic brown founder and ceo

Dominic is a senior technology leader with over 20 years of experience building, selling, and marketing solutions into financial services. He has served in key roles across the industry—including Compliance Practice Manager and Enterprise Software Representative at EMC, Field CTO at HP Autonomy, and Field CTO at SS&C Intralinks—where he helped global clients evaluate, implement, and scale investment management platforms and other mission-critical systems.

Dominic combines deep technical expertise with executive-level communication skills, helping C-suite stakeholders understand the business value of complex technologies. He has built and led high-performing pre-sales engineering and professional services teams, guided product strategy, and shaped go-to-market execution for enterprise software in financial services.

He holds a Master’s in Information Technology from Harvard University and certifications in Generative AI, Cybersecurity, and Business Strategy from MIT and Cornell University. Contact: dbrown@graveslightconsulting.com

At Graves Light Consulting, we help technology firms sell to and market into alternative-investments and banking. Our financial-services SMEs blend deep technical expertise with frontline sales and marketing experience to create clear, differentiated messaging that moves executive buyers to action.

We translate complex products into compelling narratives—AI Positioning & Strategy, Thought Leadership, andPrivate Equity Sales Strategy—that speak directly to the business processes, personas, and technical architectures that define the Alts and banking landscape.

Our team also brings specialized expertise in artificial intelligence, cybersecurity, regulatory compliance, and information governance, ensuring your product’s value resonates with technical, legal, and C-level decision makers.

Competitive Messaging audit

Forbes notes, “Competitive advantage is what makes an organization unique, compelling, and more successful than its rivals.”

Graves Light helps Alts fintechs build that advantage through our Competitive Messaging Audit — a focused engagement that examines how competing platforms differ across their core workflows and capabilities.

The audit delivers a vendor coverage and differentiation matrix that:

• Outlines specific Alts process coverage
• Pinpoints gaps
• Lists vendor-stated differentiators
• Provides an executive positioning summary:
  • Articulates why buyers choose you over alternatives
  • Acts as a foundation for white papers, solution briefs, and sales enablement

Many clients use the audit to quickly align sales, product, and marketing around clear competitive positioning, then extend that foundation into white papers, solution briefs, and broader thought leadership.

Contact us for more information.

private equity Sales Strategy

When Willie Sutton (a Depression-era bank robber) was asked why he robbed banks, he famously replied, “Because that’s where the money is.”

Today, the same logic applies to technology companies: private equity is where the capital flows, the digital-transformation budgets sit, and the operational-efficiency gains matter most.

But breaking into private equity is hard. Most tech firms lack the domain expertise, operating-partner insight, and deal-team awareness needed to gain traction with PE firms and their portfolio companies.

That’s where Graves Light Consulting comes in.
Our experts help you:

• Identify and target the PE personas and operating groups most likely to need your platform.
• Position your offering in terms that resonate with deal teams, operating partners, CTOs, and value-creation leaders.
• Build a sales motion that integrates with your existing methodology while aligning to how private equity actually evaluates technology.
• Develop the thought leadership, sales collateral, and training materials required to build credibility, generate interest, and close deals across funds and their portfolios.

With the right message, the right strategy, and the right enablement, we help turn private-equity prospects into long-term champions for your product.